Welcome to Choice

Choice Discount Stores deliver an ever-changing selection of brands and designer products at significantly lower prices to those on the high street. With a huge range of products, we are a one-stop shop for well-known fashion and home labels all with up to 70% off the original retail price.
The company was founded in 1966 by entrepreneur Cornelius Donovan. We started from humble beginnings, opening our first store in Hadleigh, Essex and gradually growing the portfolio to 21 stores across the South East of England.

Our stores

We welcome over 100,000 customers through our doors each week. Our dedicated store teams aim to deliver great customer service, putting the customer at the heart of what we do.
Giving back to the local communities around our stores is a key part of our business values. Each of our stores supports a charity chosen by the store team. Throughout the year, our stores run fundraising activities to raise as much money as we can for those charities.

Click here to find your local store.

Our product

Our huge range of leading fashion labels includes women’s, men’s, boys’, girls’ and accessories, all with up to 70% off the original retail price. With new arrivals delivered into our stores on a daily basis, there’s always plenty of great brands to choose form.
It’s not just clothing. With two dedicated home outlets and homeware in most of our 21 stores, you can turn your house in to a home with the latest and greatest homeware.
We work with hundreds of suppliers worldwide to source quality product at great prices. Click here to find out more about becoming a supplier.

Our people

We are proud to employ over 500 people in our stores, Head Office and Distribution Centre.
We’re keen to hear from those of you interested in joining our amazing business. Click here to view our current job opportunities.
If you have any questions or would like to find out more about Choice Discount Stores, you can contact us here.