We’re excited to announce Choice Discount has opened in Folkestone.

Our new Folkestone store, based in Bouverie Place Shopping Centre, spans over two floors and has everything from sofas to suitcases, cushions to coats, showcasing our full fashion and homeware offering.To celebrate our new store, we are throwing a party on Saturday 18th and Sunday 19th August. Come and join us!

Doors open 9am Saturday 18th and 10am Sunday 19th August.


Find us here

A little about us

Choice was founded in 1966 by entrepreneur Cornelius Donovan. The company started from humble beginnings, we opened our first store in Hadleigh, Essex and gradually grew our portfolio to 21 stores across the South East.

We deliver an ever-changing selection of brands and designer products at significantly lower prices to those on the high street. With a huge range of fashion and home, we are a one-stop shop for well-known labels all with up to 70% off the original retail price.


Ts&Cs apply. *First 25 guests to walk through the doors on Saturday 18th and 25 guests on Sunday 19th August will receive a free goody bag.

See full terms and conditions for the competition here.