Welcome to Choice

We’re excited to share that we have a brand new store opening at Lakeside Retail Park in Grays.

This fantastic new store will have a huge offering of leading labels for less across women’s, men’s, and kids’ fashion and accessories, as well homeware ranging from bedding and lighting, to furniture and sofas. At Choice we pride ourselves on offering big savings off the original retail price on our famous branded fashion and homeware, you can often save up to 70% off!

Established in 1966, Choice is the original discount outlet. The first store opened in Hadleigh, Essex and the business has grown to having stores at over 21 locations across the South East of England. Learn more about Choice here.

We look forward to welcoming you to our brand new store from Wednesday 2nd December.

Sign up to receive our emails here and you’ll be first to know when we open as well as an extra 10% off your next purchase.